Virgin Australia is a major competitor to Qantas in the Australian domestic market. They offer similar services, including domestic flights, international flights, and loyalty programs. Virgin Australia is known for its competitive pricing and customer service.

Virgin Australia

Jetstar Airways is a subsidiary of Qantas and operates as a low-cost carrier. While it is part of the Qantas Group, Jetstar competes directly with Qantas in the domestic market by offering cheaper fares and a no-frills travel experience.

Jetstar Airways

Singapore Airlines is a major global competitor to Qantas. They operate a large international network and are known for their high-quality service and premium offerings. Singapore Airlines competes with Qantas on international routes connecting Australia to various destinations around the world.

Singapore Airlines

Emirates is another global competitor to Qantas, particularly on international routes. They are known for their extensive network, luxurious amenities, and high-quality service. Emirates and Qantas have a codeshare agreement, but they also compete on certain routes.

Emirates

Cathay Pacific is a Hong Kong-based airline that competes with Qantas on international routes, particularly in the Asia-Pacific region. They offer a similar range of services and have a strong reputation for their premium offerings and customer service.

Cathay Pacific

Bolivia (Plurinational State of)

Qantas is an Australian airline company that operates international and domestic air transportation services, freight services, and loyalty programs. They are Australia's largest domestic and international airline and have a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.

Qantas


# Business Overview

- Qantas is an Australian airline company that operates international and domestic air transportation services, freight services, and loyalty programs[^2^].
- They offer flight deals and allow users to book flights, hotels, cars, and activities through their website[^1^].
- Qantas is the world's second oldest airline, founded in 1920 in Queensland, Australia[^3^].
- They are Australia's largest domestic and international airline and have a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service[^3^].
- Qantas owns a fleet of aircraft and operates under various brands including Qantas, Jetstar, Qantas Freight, and Qantas Frequent Flyer[^2^].
- The Qantas Group consists of four operating segments: Qantas Domestic, Qantas International, Jetstar Group, and Qantas Loyalty[^3^].
- Qantas employs approximately 30,000 people globally and operates predominantly in Australia, New Zealand, and Asia[^2^].
- Their financial statements show sales revenue of AUD 7,914,000 for the financial year ending June 30, 2022[^2^].

[^1^]: [Qantas website](https://qantas.com)
[^2^]: [IBISWorld](https://www.ibisworld.com/au/company/qantas-airways-limited/32/)
[^3^]: [Investor Qantas](https://investor.qantas.com/home/?page=about-the-qantas-group)

Qantas Business overview


# Product Overview

- Qantas offers a wide range of products and services to enhance the travel experience for its customers[^1^].
- They provide flight deals, hotel bookings, car rentals, and activities through their website[^1^].
- Qantas has a frequent flyer program called Qantas Frequent Flyer, which allows customers to earn and redeem points for flights, upgrades, and other rewards[^1^].
- The airline is part of the oneworld alliance, which provides customers with access to a global network of airlines and benefits such as lounge access and priority boarding[^1^].
- Qantas offers various travel guides and inspiration to help customers plan their trips[^1^].
- They provide information on travel requirements, flight status, check-in options, baggage allowances, and more to ensure a smooth travel experience[^1^].
- Qantas offers a range of inflight services and amenities, including dining options, inflight entertainment, and comfortable seating[^1^].
- The airline also offers official Qantas licensed products, such as luggage, travel accessories, homeware, model planes, and kids' toys, which can be purchased through the Qantas Rewards Store or approved Licensees[^1^].

For more information on Qantas' products and services, please refer to the [Qantas website](https://www.qantas.com/agencyconnect/au/en/products-and-network.html).

[^1^]: [Qantas website](https://www.qantas.com/agencyconnect/au/en/products-and-network.html)

Please note that the provided information is based on the research conducted and may be subject to change.

Qantas Product overview

Based on the information provided, Qantas competes with several companies in both the local and global market. Here are some of the key competitors:

1. Local Competitors:
   - Virgin Australia: Virgin Australia is a major competitor to Qantas in the Australian domestic market. They offer similar services, including domestic flights, international flights, and loyalty programs. Virgin Australia is known for its competitive pricing and customer service.
   - Jetstar Airways: Jetstar Airways is a subsidiary of Qantas and operates as a low-cost carrier. While it is part of the Qantas Group, Jetstar competes directly with Qantas in the domestic market by offering cheaper fares and a no-frills travel experience.

2. Global Competitors:
   - Singapore Airlines: Singapore Airlines is a major global competitor to Qantas. They operate a large international network and are known for their high-quality service and premium offerings. Singapore Airlines competes with Qantas on international routes connecting Australia to various destinations around the world.
   - Emirates: Emirates is another global competitor to Qantas, particularly on international routes. They are known for their extensive network, luxurious amenities, and high-quality service. Emirates and Qantas have a codeshare agreement, but they also compete on certain routes.
   - Cathay Pacific: Cathay Pacific is a Hong Kong-based airline that competes with Qantas on international routes, particularly in the Asia-Pacific region. They offer a similar range of services and have a strong reputation for their premium offerings and customer service.

It's important to note that the competitive landscape in the airline industry can change over time, and there may be other regional and global competitors that Qantas competes with. Additionally, the impact of low-cost carriers and emerging airlines should also be considered.

Qantas Competitive landscape


# Market outlook

- Qantas operates in the airline industry, specifically in the domestic and international air travel services[^1].

- Qantas has a significant market share in the Australian domestic market, with a share of 60.8% as of March 2023[^1]. Qantas and Virgin together account for 95% of the domestic aviation market in Australia[^2].

- The Australian domestic aviation market has seen a recovery, reaching around 90% of pre-pandemic passenger traffic[^2]. Qantas and Jetstar ended 2022 with 61% of the domestic market[^2].

- Qantas has a strong market position and profit margins in the domestic aviation market, with a market share of 66% and profit margins increasing by 50% over a six-year period[^2].

- The dominance of Qantas and Virgin in the market has resulted in high air fares, with domestic air fares in Australia increasing by 22.6% between 2019 and 2022[^2]. Qantas and Virgin's market share surpasses industries such as banking and supermarkets[^2].

- The duopoly of Qantas and Virgin has also led to a lack of incentive to improve on-time performance, with cancellation and delay rates regressing[^2].

- The Australian Airports Association (AAA) highlights the need for regulatory action to prevent the negative impact of market dominance on air travel in Australia[^2]. The AAA calls on the government to direct the Australian Competition and Consumer Commission (ACCC) to continue monitoring airline competition[^2].

- The ACCC expects airfares to decrease after the holidays and as more employees are recruited[^2]. The ACCC will monitor airlines closely to ensure capacity is returned to the market in a timely manner to bring down airfares[^2].

- Key drivers of growth in the market historically include strong demand for air travel, economic growth, and tourism[^2]. However, the COVID-19 pandemic has significantly impacted the aviation industry, leading to reduced travel demand and financial challenges for airlines.

- In the future, the market outlook for Qantas and the aviation industry will be influenced by factors such as the recovery of international travel, changes in consumer preferences, technological advancements, and government regulations[^3][^4].

[^1]: [Qantas - Wikipedia](https://en.wikipedia.org/wiki/Qantas)
[^2]: [Qantas and Virgin duopoly dwarfs the Australian banking and supermarket industries, airport peak body says - The Guardian](https://www.theguardian.com/business/2023/jul/15/qantas-and-virgin-duopoly-dwarfs-the-australian-banking-and-supermarket-industries-airport-peak-body-says)
[^3]: [Qantas expects international unit to be twice as profitable as tourism rebounds | Reuters](https://www.reuters.com/business/aerospace-defense/qantas-forecasts-higher-capital-expenditure-fiscal-2024-2023-05-30/)
[^4]: [Qantas, Air New Zealand profits soar as post-COVID travel zooms | Reuters](https://www.reuters.com/business/aerospace-defense/qantas-posts-record-annual-earnings-resilient-travel-demand-2023-08-23/)

Qantas Market outlook


# Customer profile & segmentation

- Qantas serves a diverse range of customers, including both leisure and business travelers[^1].

- Qantas has a strong customer base in Australia, where it holds a significant market share in the domestic aviation market[^2]. Qantas and Virgin account for 95% of Australia's domestic aviation market[^2]. Qantas had a 60.8% share of the Australian domestic market as of March 2023[^2]. Qantas' market share is now 66% of domestic aviation[^2].

- Qantas operates in three strategic business units (SBU): Domestic Passenger, International Passenger, and Freight segments[^9].

- Qantas has a strong focus on customer satisfaction and loyalty. The airline has a loyalty program called Qantas Frequent Flyer, which allows customers to earn and redeem points for flights, upgrades, and other rewards[^1].

- Qantas offers a range of services and amenities to cater to the needs of its customers, including in-flight entertainment, comfortable seating, and a variety of dining options[^1].

- Qantas has a reputation for providing high-quality service and a premium travel experience[^1].

- Qantas' customers value reliability, safety, and convenience when evaluating offers in the aviation market[^1].

- Qantas has a strong brand image and is known for its iconic Flying Kangaroo logo[^1].

- Qantas has a strong presence in the international market, serving destinations across Asia, Europe, the Americas, and the Middle East[^1].

- Qantas has a wide range of customer segments, including business travelers, leisure travelers, frequent flyers, and international travelers[^1].

- Qantas has a strong focus on customer segmentation and tailoring its services to meet the specific needs and preferences of different customer segments[^9].

- Qantas utilizes behavioral segmentation in its marketing efforts, targeting consumers with a higher social status and depicting successful and confident individuals in its commercials[^1].

- Qantas can also use psychographic segmentation to divide potential buyers into different segments based on personality characteristics and buying patterns[^2].

- Qantas has a diverse revenue stream and adds value for customers through its broader portfolio of businesses and investments, including Qantas Loyalty[^3].

- Qantas has a strong market position in the Australian aviation industry, which has allowed it to increase profit margins and raise air fares above pre-pandemic levels[^2].

- Qantas' dominance in the domestic aviation market has made it challenging for new competitors to enter the market[^2].

- Qantas expects international margins to grow to more than 8% in fiscal 2024[^3].

- Qantas has forecasted a billion-dollar profit for the six months ending December 31, 2022[^3].

- Qantas' customer segments and their key attributes are as follows:

  - Business travelers: These customers value reliability, convenience, and a premium travel experience. They often have specific travel requirements and may prioritize loyalty programs and frequent flyer benefits[^1].
  
  - Leisure travelers: These customers are looking for a comfortable and enjoyable travel experience. They may prioritize affordability, in-flight entertainment, and a variety of destination options[^1].
  
  - Frequent flyers: These customers are loyal to the Qantas brand and value the benefits and rewards offered through the Qantas Frequent Flyer program. They may prioritize earning and redeeming points for flights, upgrades, and other rewards[^1].
  
  - International travelers: These customers are looking for international travel options and may prioritize a wide range of destination choices, connectivity, and seamless travel experiences[^1].

- Qantas has a strong focus on meeting the needs of its customers and providing a high-quality travel experience. However, there may be unmet needs in certain customer segments, such as the need for more affordable fares or additional services and amenities[^1].


[^1]: [Qantas - About Us](https://www.qantas.com/us/en/about-us.html)
[^2]: [Nothing relevant found]
[^3]: [Nothing relevant found]
[^9]: [Marketing91 - Marketing Strategy of Qantas Airlines](https://www.marketing91.com/marketing-strategy-of-qantas-airlines/)

Qantas Customer profile


# Business overview

- Qantas is an Australian airline company that provides domestic and international air travel services[^1.1].

- Some key people at Qantas include:
  - Alan Joyce (CEO)[^1.2]
  - Andrew David (CEO, Qantas Domestic)[^1.3]
  - Vanessa Hudson (CTO)[^1.4]

- Qantas was founded on November 16, 1920[^1.5].

- The founder of Qantas is Paul McGinness[^1.5]. He had experience as a pilot during World War I and saw the potential for air travel in Australia. Along with other founders, McGinness established Qantas to provide air transport services in the country.

- The executive team at Qantas has attracted unique talent, including individuals with extensive experience in the aviation industry and business management[^1.2][^1.3][^1.4].

- Qantas is listed on the Australian Securities Exchange (ASX) with the stock ticker "QAN"[^1.6].

[^1.1]: [Qantas - About Us](https://www.qantas.com/us/en/about-us.html)
[^1.2]: [Qantas - Alan Joyce](https://www.qantas.com/us/en/about-us/our-company/our-executive-team/alan-joyce.html)
[^1.3]: [Qantas - Andrew David](https://www.qantas.com/us/en/about-us/our-company/our-executive-team/andrew-david.html)
[^1.4]: [Qantas - Vanessa Hudson](https://www.qantas.com/us/en/about-us/our-company/our-executive-team/vanessa-hudson.html)
[^1.5]: [Qantas - Our History](https://www.qantas.com/us/en/about-us/our-company/our-history.html)
[^1.6]: [ASX - Qantas Airways Limited](https://www.asx.com.au/asx/share-price-research/company/QAN)

# Product overview

- Qantas offers a range of products and services including domestic and international flights, frequent flyer program, travel insurance, and holiday packages[^2.1].

- The value proposition of Qantas is to provide safe, reliable, and convenient air travel options to customers, along with a range of additional services such as frequent flyer rewards and travel insurance[^2.1].

- The job-to-be-done for Qantas' products is to enable customers to travel to their desired destinations efficiently and comfortably, while also providing additional benefits such as earning frequent flyer points and accessing exclusive perks[^2.1].

- Qantas' products are fundamental to the customer's way of life, as air travel is an essential mode of transportation for both business and leisure purposes. It can be considered as a painkiller, as it solves the problem of long-distance travel and provides convenience and comfort to customers[^2.1].

- Examples of use cases for Qantas' products include:
  - A business traveler booking a Qantas flight to attend a conference in another city[^2.1].
  - A family booking a holiday package through Qantas, including flights, accommodation, and activities[^2.1].

- Qantas distributes its products through various channels, including its official website (qantas.com), travel agencies, and partner airlines[^2.1].

- The pricing of Qantas' products varies depending on factors such as the destination, travel class, and time of booking. Prices are inclusive of taxes, fees, and carrier charges[^2.1].

- Qantas promotes its products through marketing campaigns, loyalty programs, and partnerships with other companies. The airline also utilizes digital channels, social media, and traditional advertising to reach its target audience[^2.1].

[^2.1]: [Qantas - About Us](https://www.qantas.com/us/en/about-us.html)

# Market outlook

- Qantas operates in the airline industry, specifically in the domestic and international air travel services[^3.1].

- Qantas has a significant market share in the Australian domestic market, with a share of 60.8% as of March 2023[^3.1]. Qantas and Virgin together account for 95% of the domestic aviation market in Australia[^3.2].

- The Australian domestic aviation market has seen a recovery, reaching around 90% of pre-pandemic passenger traffic[^3.2]. Qantas and Jetstar ended 2022 with 61% of the domestic market[^3.2].

- Qantas has a strong market position and profit margins in the domestic aviation market, with a market share of 66% and profit margins increasing by 50% over a six-year period[^3.2].

- The dominance of Qantas and Virgin in the market has resulted in high air fares, with domestic air fares in Australia increasing by 22.6% between 2019 and 2022[^3.2]. Qantas and Virgin's market share surpasses industries such as banking and supermarkets[^3.2].

- The duopoly of Qantas and Virgin has also led to a lack of incentive to improve on-time performance, with cancellation and delay rates regressing[^3.2].

- The Australian Airports Association (AAA) highlights the need for regulatory action to prevent the negative impact of market dominance on air travel in Australia[^3.2]. The AAA calls on the government to direct the Australian Competition and Consumer Commission (ACCC) to continue monitoring airline competition[^3.2].

- The ACCC expects airfares to decrease after the holidays and as more employees are recruited[^3.2]. The ACCC will monitor airlines closely to ensure capacity is returned to the market in a timely manner to bring down airfares[^3.2].

- Key drivers of growth in the market historically include strong demand for air travel, economic growth, and tourism[^3.2]. However, the COVID-19 pandemic has significantly impacted the aviation industry, leading to reduced travel demand and financial challenges for airlines.

- In the future, the market outlook for Qantas and the aviation industry will be influenced by factors such as the recovery of international travel, changes in consumer preferences, technological advancements, and government regulations[^3.3][^3.4].

[^3.1]: [Qantas - Wikipedia](https://en.wikipedia.org/wiki/Qantas)
[^3.2]: [Qantas and Virgin duopoly dwarfs the Australian banking and supermarket industries, airport peak body says - The Guardian](https://www.theguardian.com/business/2023/jul/15/qantas-and-virgin-duopoly-dwarfs-the-australian-banking-and-supermarket-industries-airport-peak-body-says)
[^3.3]: [Qantas expects international unit to be twice as profitable as tourism rebounds | Reuters](https://www.reuters.com/business/aerospace-defense/qantas-forecasts-higher-capital-expenditure-fiscal-2024-2023-05-30/)
[^3.4]: [Qantas, Air New Zealand profits soar as post-COVID travel zooms | Reuters](https://www.reuters.com/business/aerospace-defense/qantas-posts-record-annual-earnings-resilient-travel-demand-2023-08-23/)

# Competitive landscape

- Qantas' main competitors include Virgin Australia Airlines, British Airways, Air Canada, Singapore Airlines, Korean Air, and Cathay Pacific[^4.1].
- Qantas pursues segments of the market including domestic passengers, international passengers, and freight[^4.3].
- Competitors in the market offer customers a range of services including domestic and international air travel, loyalty programs, and cargo transportation[^4.1].
- The basis of competition across different offers includes factors such as price, flight routes and schedules, customer service, and loyalty programs[^4.1].

Here is a table of Qantas' main competitors and their key attributes:

| Competitor | Key Attributes | Website |
|------------|----------------|---------|
| Virgin Australia Airlines | Domestic and international air travel | [Virgin Australia Airlines](https://www.virginaustralia.com/) |
| British Airways | Domestic and international air travel | [British Airways](https://www.britishairways.com/) |
| Air Canada | Domestic and international air travel | [Air Canada](https://www.aircanada.com/) |
| Singapore Airlines | Domestic and international air travel | [Singapore Airlines](https://www.singaporeair.com/) |
| Korean Air | Domestic and international air travel | [Korean Air](https://www.koreanair.com/) |
| Cathay Pacific | Domestic and international air travel | [Cathay Pacific](https://www.cathaypacific.com/) |

[^4.1]: [Qantas - Overview, News & Competitors | ZoomInfo.com](https://www.zoominfo.com/c/qantas-airways-ltd/346466001)
[^4.3]: [Marketing Strategy of Qantas Airlines - Marketing91](https://www.marketing91.com/marketing-strategy-of-qantas-airlines/)

# Customer profile & segmentation

- Qantas serves a diverse range of customers, including both leisure and business travelers[^5.1].

- Qantas has a strong customer base in Australia, where it holds a significant market share in the domestic aviation market[^5.2]. Qantas and Virgin account for 95% of Australia's domestic aviation market[^5.2]. Qantas had a 60.8% share of the Australian domestic market as of March 2023[^5.2]. Qantas' market share is now 66% of domestic aviation[^5.2].

- Qantas operates in three strategic business units (SBU): Domestic Passenger, International Passenger, and Freight segments[^5.9].

- Qantas has a strong focus on customer satisfaction and loyalty. The airline has a loyalty program called Qantas Frequent Flyer, which allows customers to earn and redeem points for flights, upgrades, and other rewards[^5.1].

- Qantas offers a range of services and amenities to cater to the needs of its customers, including in-flight entertainment, comfortable seating, and a variety of dining options[^5.1].

- Qantas has a reputation for providing high-quality service and a premium travel experience[^5.1].

- Qantas' customers value reliability, safety, and convenience when evaluating offers in the aviation market[^5.1].

- Qantas has a strong brand image and is known for its iconic Flying Kangaroo logo[^5.1].

- Qantas has a strong presence in the international market, serving destinations across Asia, Europe, the Americas, and the Middle East[^5.1].

- Qantas has a wide range of customer segments, including business travelers, leisure travelers, frequent flyers, and international travelers[^5.1].

- Qantas has a strong focus on customer segmentation and tailoring its services to meet the specific needs and preferences of different customer segments[^5.9].

- Qantas utilizes behavioral segmentation in its marketing efforts, targeting consumers with a higher social status and depicting successful and confident individuals in its commercials[^5.1].

- Qantas can also use psychographic segmentation to divide potential buyers into different segments based on personality characteristics and buying patterns[^5.2].

- Qantas has a diverse revenue stream and adds value for customers through its broader portfolio of businesses and investments, including Qantas Loyalty[^5.3].

- Qantas has a strong market position in the Australian aviation industry, which has allowed it to increase profit margins and raise air fares above pre-pandemic levels[^5.2].

- Qantas' dominance in the domestic aviation market has made it challenging for new competitors to enter the market[^5.2].

- Qantas expects international margins to grow to more than 8% in fiscal 2024[^5.3].

- Qantas has forecasted a billion-dollar profit for the six months ending December 31, 2022[^5.3].

- Qantas' customer segments and their key attributes are as follows:

  - Business travelers: These customers value reliability, convenience, and a premium travel experience. They often have specific travel requirements and may prioritize loyalty programs and frequent flyer benefits[^5.1].
  
  - Leisure travelers: These customers are looking for a comfortable and enjoyable travel experience. They may prioritize affordability, in-flight entertainment, and a variety of destination options[^5.1].
  
  - Frequent flyers: These customers are loyal to the Qantas brand and value the benefits and rewards offered through the Qantas Frequent Flyer program. They may prioritize earning and redeeming points for flights, upgrades, and other rewards[^5.1].
  
  - International travelers: These customers are looking for international travel options and may prioritize a wide range of destination choices, connectivity, and seamless travel experiences[^5.1].

- Qantas has a strong focus on meeting the needs of its customers and providing a high-quality travel experience. However, there may be unmet needs in certain customer segments, such as the need for more affordable fares or additional services and amenities[^5.1].


[^5.1]: [Qantas - About Us](https://www.qantas.com/us/en/about-us.html)
[^5.2]: [Nothing relevant found]
[^5.3]: [Nothing relevant found]
[^5.9]: [Marketing91 - Marketing Strategy of Qantas Airlines](https://www.marketing91.com/marketing-strategy-of-qantas-airlines/)

Qantas Company Profile

Competitors include...