Medallia is a software company that provides customer experience management solutions.

Medallia

SurveyMonkey is a well-known survey platform that allows users to create and distribute surveys, collect responses, and analyze data.

SurveyMonkey

Qualtrics is a software company that offers experience management solutions across various industries.

Qualtrics

Press Ganey provides patient experience management solutions in the healthcare industry.

Press Ganey

NRC Health offers patient experience management solutions in the healthcare industry.

NRC Health

ForeSee provides customer experience management solutions in the retail and CPG industry.

ForeSee

SMG offers customer experience management solutions in the retail and CPG industry.

SMG (Service Management Group)

NICE Satmetrix provides customer experience management solutions in the financial services industry.

NICE Satmetrix

Verint Systems offers customer experience management solutions in the financial services industry.

Verint Systems

Reviewfy.io is a blockchain-based review platform that offers a user-friendly interface, a wide range of features, and aims to optimize customer journeys and increase survey response rates.

Reviewfy.io

United States of America


# Business Overview

- Qualtrics is a software company that offers experience management solutions across various industries[^1].
- They have products and solutions for customer frontlines, people teams, strategy and research, and the XM platform[^1].
- Qualtrics offers solutions for various roles and teams, including contact center, market research, CX professionals, human resources, digital, and product management[^1].
- They cater to different industries such as education, healthcare, technology, retail and CPG, financial services, government, B2B, travel and hospitality, automotive, media and telco[^1].
- Qualtrics provides educational resources such as eBooks, webinars, and case studies[^1].
- They have a community and advocates program for customers to connect and share their experiences[^1].
- The company offers support through their customer success hub, product documentation, and XM services[^1].
- Qualtrics provides information about their careers, contact details, and partnerships[^1].

Relevant links:
- [eBook: Rising to the Top with Digital Customer Experience](/ebooks-guides/rising-to-top-digital-cx/)[^1]
- [eBook: Humanizing Digital Experience](/ebooks-guides/humanizing-digital-experience/)[^1]
- [Article: What is Digital Customer Experience Management & How to Improve It](/experience-management/customer/what-is-digital-cx/)[^1]
- [Pricing Research](/product-experience/pricing-research-software/)[^1]
- [Concept Testing](/strategy/concept-testing-tool/)[^1]
- [Market Segmentation](/design-xm/market-segmentation-software/)[^1]
- [Product Satisfaction](/marketplace/product-satisfaction-research/)[^1]
- [Qualtrics MasterSessions: Products Innovators & Researchers](/events/sessions-product-research/)[^1]
- [eBook: Intro to Product Concept Testing](/ebooks-guides/introduction-to-product-concept-testing/)[^1]
- [eBook: How Product Experience Research Will Drive Growth](/ebooks-guides/state-of-product-experience-research/)[^1]
- [Education Surveys and Academic Research](/core-xm/survey-software/)[^1]
- [Student Satisfaction Survey](/marketplace/student-satisfaction-survey/)[^1]
- [Course Evaluation Software](/education/course-evaluation-software/)[^1]

[^1]: [Qualtrics](https://en.wikipedia.org/wiki/Qualtrics)


Qualtrics Business overview


# Product Overview

- Qualtrics offers a range of experience management solutions across various industries[^1].
- Their products and solutions are designed for customer frontlines, people teams, strategy and research, and the XM platform[^1].
- Under customer frontlines, Qualtrics offers products such as digital, care, and location, with solutions like digital experience analytics and customer journey optimization[^1].
- For people teams, they provide products like Engage, Lifecycle, and Analytics, offering solutions like continuous employee listening and engagement pulse[^1].
- In the strategy and research category, Qualtrics offers products like Research, UX, and Brand, with solutions like market research and brand health tracking[^1].
- The XM platform provides capabilities such as smart analysis and recommendations, experience iD, and text analysis software[^1].
- Qualtrics also has an XM marketplace that offers integrations and pre-built programs to enhance the XM program[^1].
- XM services, including advisory, implementation, and research services, are also provided by Qualtrics[^1].
- Qualtrics offers solutions for various roles and teams, including contact center, market research, CX professionals, human resources, digital, and product management[^1].
- They cater to different industries such as education, healthcare, technology, retail and CPG, financial services, government, B2B, travel and hospitality, automotive, media and telco[^1].

Relevant links:
- [eBook: Rising to the Top with Digital Customer Experience](/ebooks-guides/rising-to-top-digital-cx/)[^1]
- [eBook: Humanizing Digital Experience](/ebooks-guides/humanizing-digital-experience/)[^1]
- [Article: What is Digital Customer Experience Management & How to Improve It](/experience-management/customer/what-is-digital-cx/)[^1]
- [Pricing Research](/product-experience/pricing-research-software/)[^1]
- [Concept Testing](/strategy/concept-testing-tool/)[^1]
- [Market Segmentation](/design-xm/market-segmentation-software/)[^1]
- [Product Satisfaction](/marketplace/product-satisfaction-research/)[^1]
- [Qualtrics MasterSessions: Products Innovators & Researchers](/events/sessions-product-research/)[^1]
- [eBook: Intro to Product Concept Testing](/ebooks-guides/introduction-to-product-concept-testing/)[^1]
- [eBook: How Product Experience Research Will Drive Growth](/ebooks-guides/state-of-product-experience-research/)[^1]
- [Education Surveys and Academic Research](/core-xm/survey-software/)[^1]
- [Student Satisfaction Survey](/marketplace/student-satisfaction-survey/)[^1]
- [Course Evaluation Software](/education/course-evaluation-software/)[^1]

[^1]: [Qualtrics](https://en.wikipedia.org/wiki/Qualtrics)

Please let me know if you need any further information.

Qualtrics Product overview

Based on the information provided, Qualtrics offers experience management solutions across various industries and has products and solutions for customer frontlines, people teams, strategy and research, and the XM platform. They cater to different industries such as education, healthcare, technology, retail and CPG, financial services, government, B2B, travel and hospitality, automotive, media and telco.

To determine the companies that Qualtrics directly competes with in their local and global market, we can consider the following factors:

1. Industry Competitors: Qualtrics operates in the experience management space, which includes companies that offer similar solutions and services. Some potential competitors in this space could include:

- Medallia: Medallia is a software company that provides customer experience management solutions. They offer products and services similar to Qualtrics, including customer feedback management, employee experience management, and market research.
- SurveyMonkey: SurveyMonkey is an online survey development cloud-based software company. While they primarily focus on survey solutions, they also offer some experience management features that compete with Qualtrics.
- SAP Qualtrics: SAP Qualtrics is a division of SAP that offers experience management solutions. While they are part of the same parent company, they may still compete in certain markets and industries.

2. Industry-specific Competitors: Qualtrics caters to various industries such as education, healthcare, technology, retail and CPG, financial services, government, B2B, travel and hospitality, automotive, media and telco. In each of these industries, there are likely specific competitors that offer similar solutions tailored to the industry's needs. Some examples could include:

- In the healthcare industry, competitors like Press Ganey and NRC Health provide patient experience management solutions.
- In the retail and CPG industry, competitors like ForeSee and SMG (Service Management Group) offer customer experience management solutions.
- In the financial services industry, competitors like NICE Satmetrix and Verint Systems provide customer experience management solutions.

3. Market Presence: Qualtrics is a well-known player in the experience management space and has a global presence. They have a wide range of customers across different industries. Competitors with a similar market presence and customer base could be considered direct competitors.

It's important to note that the competitive landscape can vary based on specific industries, regions, and customer needs. The above examples are just a few potential competitors in the experience management space. A more comprehensive analysis would require further research and market analysis.

Qualtrics Competitive landscape


# Market outlook

- The market for Qualtrics can be defined as the experience management market, which includes software platforms and solutions that help organizations collect, analyze, and act on customer, employee, and market insights[^2][^3].

- The market size of Qualtrics is not explicitly mentioned in the research log. However, according to a report from 6Sense, Qualtrics has a market share of 4.24% in the survey market[^1]. Additionally, Enlyft reports that Qualtrics has a market share of 23.3% in the survey research category[^6].

- The individual segments of the market for Qualtrics include customer frontlines, people teams, and strategy and research[^3]. Within these segments, Qualtrics offers solutions for digital, care, location, engage, lifecycle, analytics, research, UX, and brand[^3].

- The market for Qualtrics functions through a cloud-based subscription software platform, where customers can access and utilize Qualtrics' experience management solutions[^2]. The company also offers advisory, implementation, and support services to assist customers in effectively utilizing their platform[^3].

- The key drivers of growth in the experience management market historically and into the future include the increasing importance of customer and employee experience, the need for data-driven decision-making, and the growing demand for insights to drive business improvements[^2][^3].

- Future trends that may impact the market for Qualtrics include advancements in technology, such as artificial intelligence and machine learning, which can enhance the capabilities of experience management platforms[^2]. Additionally, regulatory changes, evolving consumer preferences, and industry-specific trends may also shape the market[^2].


[^1]: [Qualtrics - Market Share, Competitor Insights in Survey - 6Sense](https://6sense.com/tech/survey/qualtrics-market-share)
[^2]: [Qualtrics - Wikipedia](https://en.wikipedia.org/wiki/Qualtrics)
[^3]: [Qualtrics - Official Website](https://www.qualtrics.com/about/)
[^6]: [Companies using Qualtrics and its marketshare - Enlyft](https://enlyft.com/tech/products/qualtrics)

Qualtrics Market outlook


# Customer profile & segmentation

Qualtrics serves a diverse range of customers across various industries[^1]. Some examples of industries that Qualtrics caters to include education, healthcare, technology, retail, financial services, government, B2B, media and telco, automotive, and travel and hospitality[^1]. 

Qualtrics offers solutions for different customer segments under its Experience Management (XM) platform[^1]. These segments include:

1. Customer Frontlines:
   - Digital: Solutions for improving digital customer experiences.
   - Care: Solutions for enhancing customer care and support.
   - Location: Solutions for optimizing location-based experiences.

2. People Teams:
   - Engage: Solutions for employee engagement and feedback.
   - Lifecycle: Solutions for managing the employee lifecycle.
   - Analytics: Solutions for analyzing employee feedback and data.

3. Strategy & Research:
   - Research: Solutions for conducting market research and surveys.
   - UX: Solutions for improving user experience and design.
   - Brand: Solutions for managing brand perception and reputation.

Qualtrics helps its customers solve various problems, including:

- Understanding customer needs and preferences.
- Improving customer experiences and satisfaction.
- Enhancing employee engagement and productivity.
- Conducting market research and gathering insights.
- Managing brand perception and reputation.

The key characteristics of Qualtrics' customer segments include:

- Diverse industries: Qualtrics serves customers across various industries, including education, healthcare, technology, retail, financial services, government, B2B, media and telco, automotive, and travel and hospitality[^1].
- Different roles: Qualtrics caters to different roles within organizations, such as customer frontlines, people teams, and strategy and research[^1].
- Varied needs: Customers have different needs, such as improving customer experiences, enhancing employee engagement, conducting market research, and managing brand perception[^1].

Customers evaluate offers in this market based on key criteria such as:

- Ease of use: Customers look for solutions that are user-friendly and easy to implement.
- Customization: Customers seek solutions that can be tailored to their specific needs and requirements.
- Integration: Customers value solutions that can integrate with their existing systems and tools.
- Analytics and insights: Customers expect solutions that provide robust analytics and actionable insights.
- Support and training: Customers consider the availability of support and training resources.

There may be unmet needs in the market that Qualtrics can address through its experience management solutions. These unmet needs could include:

- Simplifying the process of collecting and analyzing customer feedback.
- Providing more advanced analytics and predictive capabilities.
- Offering industry-specific solutions and expertise.
- Streamlining the integration of experience management data with other systems.

Overall, Qualtrics serves a diverse range of customers across various industries and provides solutions to address their specific needs and challenges. The company's customer segments are characterized by different industries, roles, and needs, and customers evaluate offers based on criteria such as ease of use, customization, integration, analytics, and support[^1].

For more information, you can refer to the following sources:

- [Qualtrics - Customer Segmentation Analysis](https://www.qualtrics.com/experience-management/brand/customer-segmentation/)
- [Qualtrics - Customer Profiles](https://www.qualtrics.com/experience-management/customer/customer-profile/)
- [Qualtrics - Ideal Customer Profile](https://www.qualtrics.com/experience-management/brand/ideal-customer-profile/)

[^1]: [Qualtrics - Customer Segmentation Analysis](https://www.qualtrics.com/experience-management/brand/customer-segmentation/), [Qualtrics - Customer Profiles](https://www.qualtrics.com/experience-management/customer/customer-profile/), [Qualtrics - Ideal Customer Profile](https://www.qualtrics.com/experience-management/brand/ideal-customer-profile/)

Qualtrics Company Profile

Competitors include...