YogaGlo is an online platform that offers a wide range of yoga and meditation classes that can be accessed online. They provide a large library of recorded classes, as well as live streaming options.

YogaGlo

Gaia is an online platform that offers a variety of yoga and meditation classes, as well as documentaries and original series on topics related to spirituality and personal growth.

Gaia

Alo Moves is an online video platform offering fitness classes, with a focus on yoga. The company aims to create a holistic wellness platform and recently added a nutrition category as part of their 360-wellness experience.

Alo Moves

Calm is an online wellness platform that offers a variety of resources for mental well-being, including guided meditations, sleep stories, and relaxation techniques.

Calm

Headspace is a popular meditation app that offers guided meditations, mindfulness exercises, and sleep aids to help users manage stress and improve their mental well-being.

Headspace

Peloton is a fitness platform that offers live and on-demand workout classes through their stationary bikes and treadmills. They also provide a range of fitness classes in various disciplines.

Peloton

Yoguiz is an online platform that offers classes for mental calmness and anxiety management. They provide different subscription plans, flexible class schedules, and options for accessing recorded classes. Yoguiz is suitable for all levels, ages, and conditions, with instructors who can adapt exercises based on specific needs. The company also offers well-being services and practical tips on meditation, yoga, and well-being. Yoguiz was founded by Murali Somisetty, with co-founders Raquel Vamos and Dov Vargas.

Yoguiz


# Business Overview

- Yoguiz is an online platform that offers classes for mental calmness and anxiety management[^1].
- The company provides different subscription plans, including Basic, Premium, VIP, and Plan Empresa[^1].
- Yoguiz classes are held on Mondays and Wednesdays at 9:00 PM and Tuesdays and Thursdays at 7:00 AM, offering flexibility for participants to choose between morning and evening sessions[^1].
- Participants can attend as many classes as they want and have the option to access recorded classes if they are unable to attend live sessions[^1].
- After selecting a plan, participants receive an email with class details and the classes are automatically scheduled in their Google Calendar[^1].
- Yoguiz classes are suitable for all levels, ages, and conditions, and participants with injuries or health issues can still participate as the instructor can adapt exercises based on their specific needs[^1].
- The company does not offer refunds during a plan, except in cases of health or force majeure justifications[^1].
- Yoguiz has a team of instructors and professionals dedicated to providing well-being services[^1].
- Visitors can subscribe to receive practical tips on meditation, yoga, and well-being[^1].
- The company offers a trial class with a 50% discount[^1].
- The founder of Yoguiz is Murali Somisetty, who reversed his chronic back pain through yoga and became a certified yoga instructor[^1].
- The co-founders of Yoguiz are Raquel Vamos, also known as Leela Om, and Dov Vargas, also known as Yogi Varuna[^1].
- Raquel Vamos has been practicing and teaching yoga for the past 6 years and owns a yoga studio in Long Island, NY[^1].
- Dov Vargas teaches in NYC at the Dharma Yoga Center and Yoga to the People[^1].


1. [Yoguiz.com](https://yoguiz.com)

Please note that the provided research log does not contain any relevant information about the founder's experience that led to the founding of the company.

Yoguiz Business overview


# Product Overview

- Yoguiz offers a range of products and services related to yoga and mindfulness[^1].
- They have a variety of programs and classes available for users to choose from[^1].
- Participants can attend as many classes as they want, with flexibility in choosing between morning and evening sessions[^1].
- If a participant cannot attend a class, the classes are recorded and can be accessed later[^1].
- Participants need comfortable clothing and a computer, tablet, or smartphone to connect to the live classes[^1].
- No previous experience is required, as the classes are suitable for all levels, ages, and conditions[^1].
- Participants with injuries or health issues can still participate, as the instructor can adapt the exercises based on their specific needs[^1].
- Yoguiz offers a trial class with a 50% discount[^1].
- They also offer a range of products, including a Smart Yoga Mat that uses AI technology to enhance yoga practice[^1].
- The Smart Yoga Mat can be purchased on their website[^1].
- They have a Smart Ring that tracks mindfulness, sleep, focus, and stress management, which is currently available for pre-order on Kickstarter[^1].
- Yoguiz also offers a Smart TV option for watching interactive yoga, meditation, and breathing sessions on a big screen[^1].
- The website includes customer testimonials praising the effectiveness of Yoguiz products[^1].

[^1]: [Yoguiz.com](https://yoguiz.com)

Please note that the provided research log does not contain any relevant information about the Smart Yoga Mat, Smart Ring, or Smart TV options.

Yoguiz Product overview

Based on the information provided, Yoguiz is an online platform that offers classes for mental calmness and anxiety management. They provide different subscription plans, offer live and recorded classes, and have a team of instructors and professionals dedicated to well-being services. Yoguiz classes are suitable for all levels, ages, and conditions, and participants with injuries or health issues can still participate.

In the local market, Yoguiz competes with other yoga studios and wellness centers that offer similar classes and services. These could include local yoga studios, meditation centers, and wellness retreats. These competitors may offer in-person classes and workshops, as well as additional services such as massage therapy, acupuncture, or nutrition counseling.

In the global market, Yoguiz competes with other online platforms and apps that offer similar yoga and mindfulness classes. These could include popular platforms like YogaGlo, Gaia, and Alo Moves, which offer a wide range of yoga and meditation classes that can be accessed online. These platforms often have a large library of recorded classes, as well as live streaming options.

Additionally, Yoguiz may also face competition from other online wellness platforms that offer a broader range of well-being services, such as mental health counseling, nutrition coaching, and fitness programs. Examples of such platforms include Calm, Headspace, and Peloton, which offer a variety of wellness resources and classes.

It's important to note that without access to current market data, it is difficult to provide an exhaustive list of Yoguiz's direct competitors. The competitive landscape in the wellness industry is constantly evolving, with new platforms and services emerging regularly.

Yoguiz Competitive landscape


# Market outlook

- The market for Yoguiz can be defined as the online yoga classes market, specifically focusing on classes for mental calmness, anxiety reduction, and emotional management.

- The global yoga market was valued at $37,462.5 million in 2019 and is projected to reach $66,226.4 million by 2027, growing at a CAGR of 9.6% from 2021 to 2027[^1]. The online yoga market makes up 67% of the total number of people who do yoga, with 43% doing it at the gym[^2]. The online yoga class sector is expected to grow at a CAGR of 12.3% from 2021 to 2027[^4].

- The market is segmented by practitioner type (male and female), age group (below 18, 18-29 years, 30-50 years, and above 50), and yoga location (home, gym, yoga studio, and yoga or wellness festival, among others)[^2].

- The key drivers of growth in the market historically and into the future include:
  - Increased awareness of the health benefits of yoga and its effectiveness in treating various ailments[^2].
  - The COVID-19 pandemic, which has led to an increase in the demand for online yoga classes as people were forced to stay at home and exercise[^2].
  - The convenience and accessibility of online yoga classes, allowing individuals to practice yoga at their own pace and schedule[^2].

- Future trends that will impact the market include:
  - Technological advancements in online platforms, making it easier for individuals to access and participate in yoga classes remotely[^2].
  - Changes in consumer preferences, with a growing interest in holistic well-being and mental health, driving the demand for yoga classes[^2].
  - Regulatory changes and government initiatives promoting wellness and stress reduction, leading to increased adoption of yoga practices[^2].

## References
[^1]: [Yoga Market Size, Share & Growth | Research Report 2027](https://www.alliedmarketresearch.com/yoga-market-A06967)
[^2]: [Yoga Market Size, Share, Demand, Growth, Trends, Forecast 2023-2028](https://www.expertmarketresearch.com/reports/yoga-market)
[^4]: [25+ Interesting Yoga Industry Statistics [2023]: Yoga Trends + Revenue - Zippia](https://www.zippia.com/advice/yoga-industry-statistics/)

Yoguiz Market outlook


# Customer profile & segmentation

- Yoguiz's customer profile includes busy professionals, individuals seeking mental calmness and anxiety reduction, and those interested in emotional management[^1].
- Customer segments served by Yoguiz include:
  - Busy professionals: This segment consists of individuals who have limited time and are looking for convenient ways to manage their mental well-being[^1].
  - Individuals seeking mental calmness and anxiety reduction: This segment includes individuals who are looking for techniques and practices to reduce stress, anxiety, and improve mental well-being[^1].
  - Those interested in emotional management: This segment consists of individuals who are seeking tools and practices to manage their emotions and improve emotional well-being[^1].
- Yoguiz aims to solve the following problems for its customers:
  - Lack of time: Yoguiz provides flexible scheduling options and on-demand access to classes, allowing busy professionals to fit mental well-being practices into their schedules[^1].
  - Stress and anxiety: Yoguiz offers classes specifically designed to reduce stress and anxiety, providing techniques and practices to manage these conditions[^1].
  - Emotional management: Yoguiz provides tools and practices to help individuals manage their emotions and improve emotional well-being[^1].
- Key characteristics of Yoguiz's customer segments include:
  - Busy professionals: This segment values convenience, flexibility, and effective techniques to manage mental well-being within their limited time constraints[^1].
  - Individuals seeking mental calmness and anxiety reduction: This segment prioritizes stress reduction, relaxation, and techniques to improve mental well-being[^1].
  - Those interested in emotional management: This segment values emotional well-being, self-awareness, and practices to manage and regulate emotions[^1].
- Key criteria customers use to evaluate offers in the online yoga market include:
  - Convenience and flexibility of scheduling: Customers value platforms that offer on-demand access to classes and flexible scheduling options[^1].
  - Quality of instructors and content: Customers look for platforms that provide experienced instructors and high-quality content that meets their specific needs[^1].
  - Variety of classes and practices: Customers seek platforms that offer a wide range of classes and practices to cater to their individual preferences and goals[^1].
- There may be unmet needs in the online yoga market, such as:
  - Personalized guidance: Customers may be looking for platforms that offer personalized guidance and support to tailor the yoga practice to their specific needs and goals[^1].
  - Community and interaction: Customers may desire platforms that provide opportunities for community engagement and interaction with instructors and fellow participants[^1].

## Customer Segments and Key Attributes

| Customer Segment                 | Key Attributes                                                                                     |
|----------------------------------|---------------------------------------------------------------------------------------------------|
| Busy professionals               | Limited time, value convenience and flexibility, seek effective techniques for mental well-being    |
| Individuals seeking mental calmness and anxiety reduction | Prioritize stress reduction, relaxation, techniques for mental well-being                          |
| Those interested in emotional management | Value emotional well-being, self-awareness, practices for managing and regulating emotions        |

## References
[^1]: [Yoguiz Website](https://yoguiz.com)
[^2]: [Global Yoga Market Size, Share & Trends Analysis Report By Type (Online Yoga Course, Offline Yoga Course, Yoga Accreditation Training Programs), By Practitioner Type, By Age Group, By Yoga Location, By Region, And Segment Forecasts, 2021 - 2028](https://www.grandviewresearch.com/industry-analysis/yoga-market)
[^3]: [Yoga Market Size, Share & Trends Analysis Report By Type (Online Yoga Course, Offline Yoga Course, Yoga Accreditation Training Programs), By Practitioner Type, By Age Group, By Yoga Location, By Region, And Segment Forecasts, 2021 - 2027](https://www.grandviewresearch.com/industry-analysis/yoga-market)
[^4]: [Yoga Center Business Plan - Market Analysis Summary - Bplans](https://www.bplans.com/yoga-center-business-plan/market-analysis-summary/)
[^5]: [Yoga Studio Business Plan Customer Analysis - Growthink](https://www.growthink.com/businessplan/help-center/yoga-studio-business-plan/customer-analysis)

Yoguiz Company Profile

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